Post by account_disabled on Mar 5, 2024 1:06:13 GMT -5
The matrix aids marketers in planning their content to best suit their audience. This allows brands to share content that will help reach their goals through tailoring content to the customer journey. With the wide range of content marketers can share its not enough to only educate customers about your brand. You must also share content that entertains inspires and convinces your audience to follow your brand over your competitors. From awareness to purchase The Content Marketing Matrix outlines how you must modify your content depending on your goal. Is your aim to acquire new customers or retain existing ones The horizontal axis on the CMM begins by making customers aware of your brand.
It finishes with customers who are at the purchase stage of their journey. f customers in a particular stage would prefer emotional or rational account. The matrix then recommends a handful of content types to suit your strategy. According The to the CMM the content has four primary purposes to entertain educate inspire and convince. Its now time to look at these functions in more depth to decipher what type Hungary Mobile Number List of content best suits each category. . Entertaining content If youre reaching out to new customers you want to make them aware of your brand. Fewer customers are likely to engage with your brand if you share uninteresting content that does not stand out.
The matrix therefore recommends publishing content that entertains new customers to instantly grab their attention. This encourages them to look further into your brand. At this early stage in the customer journey engaging with a new audiences emotional side can be highly effective. As the CMM illustrates viral content quizzes branded videos competitions games articles and eBooks should be considered at this stage. MollyMae Hagues Instagram giveaway is an example of how competition can be beneficial for brand awareness.
It finishes with customers who are at the purchase stage of their journey. f customers in a particular stage would prefer emotional or rational account. The matrix then recommends a handful of content types to suit your strategy. According The to the CMM the content has four primary purposes to entertain educate inspire and convince. Its now time to look at these functions in more depth to decipher what type Hungary Mobile Number List of content best suits each category. . Entertaining content If youre reaching out to new customers you want to make them aware of your brand. Fewer customers are likely to engage with your brand if you share uninteresting content that does not stand out.
The matrix therefore recommends publishing content that entertains new customers to instantly grab their attention. This encourages them to look further into your brand. At this early stage in the customer journey engaging with a new audiences emotional side can be highly effective. As the CMM illustrates viral content quizzes branded videos competitions games articles and eBooks should be considered at this stage. MollyMae Hagues Instagram giveaway is an example of how competition can be beneficial for brand awareness.