Post by account_disabled on Dec 20, 2023 4:43:23 GMT -5
A different value to each interaction. This formula will be useful for making more in-depth strategic reports. It looks like this: measure engagement On Facebook you can do it like this: (Reactions and likes x) (comments x) (shares x) On Instagram: (Likes x) + (comments x) Details that make you fall in love… how to increase engagement? If after measuring the engagement of your networks, or if it is high but you want it to increase even more, there are some tips that you can put into practice: Think about your audience. Don't just promote your products, share posts that awaken emotions in your followers and provide them with information of interest. Don't be afraid to show your human side.
Remember that the most human brands are the ones that Special Data connect best with people. They say that love begins with laughter, and it's true. Use humor from time to time to entertain your followers. Insert CTAs (calls to action) in your posts. It can be simply asking them to answer a question or give their opinion on a topic. Of course, don't abuse it! Dialogue with your followers, respond to their comments and like them. Let them know that you read them and that you care. Respond to direct messages as soon as possible. Nothing more annoying than being made to wait! Pay attention to your most loyal followers and reward them. Use tools that help you identify the hours of greatest interaction on each of your profiles and take advantage of them.
Publish periodically and remember to vary the formats and topics. Keep in mind that images and videos are excellent for triggering engagement. Share content from other sources and ALWAYS write a personal comment. Be true to your brand's identity and values. Remember, it is your personality and not what you sell, that really differentiates you from your competitors. Know in depth about the social network in which you want to communicate. Knowing how to navigate it and take ownership of its communication style will help you have better engagement.
Remember that the most human brands are the ones that Special Data connect best with people. They say that love begins with laughter, and it's true. Use humor from time to time to entertain your followers. Insert CTAs (calls to action) in your posts. It can be simply asking them to answer a question or give their opinion on a topic. Of course, don't abuse it! Dialogue with your followers, respond to their comments and like them. Let them know that you read them and that you care. Respond to direct messages as soon as possible. Nothing more annoying than being made to wait! Pay attention to your most loyal followers and reward them. Use tools that help you identify the hours of greatest interaction on each of your profiles and take advantage of them.
Publish periodically and remember to vary the formats and topics. Keep in mind that images and videos are excellent for triggering engagement. Share content from other sources and ALWAYS write a personal comment. Be true to your brand's identity and values. Remember, it is your personality and not what you sell, that really differentiates you from your competitors. Know in depth about the social network in which you want to communicate. Knowing how to navigate it and take ownership of its communication style will help you have better engagement.